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Hamiltons Fish is a small, family-owned business that cares about our planet and its future.

We are constantly trying to make sustainable choices and changes that not only help to benefit the local area but will go towards benefitting the whole planet. We are always looking for ways to improve the different aspects of our business lives as well as our personal lives, whether that be by stopping single use plastic carrier bags, moving to a new eco-friendly delivery box right down to how we recycle our food waste.

Sustainably Caught Fish

How and where our fish is caught is important to us and therefore the majority of the fish we sell comes through Brixham Fish market. By being able to buy from the local inshore day boat fishing fleet means that the quality of our fish is a higher quality than buying from the larger factory ships, but the impact on fish stocks and damage to the sea bed is reduced.

The smaller day boats provide a much more sustainable approach to fishing, often operated by a single fisherman they generally catch a small quantity of fish each day.

Brixham’s strong fishing heritage dates back as far as the 14th century. The local fishing industry work closely with scientists and responsible fishing organisations and by adapting their fishing methods and the nets they use to try and reduce the impact on the seabed and to better target the fish they are trying to catch, therefore reducing discards, or the need to throw back dead fish.

Where possible, we try and buy line caught fish, as this has no negative impact on the seabed but also means that the bycatch is reduced as the fishermen can catch and release any live fish they do not want.

Saying no to Polystyrene

We are proud to be one of the first online fishmongers in the UK to make the switch away from polystyrene boxes and use a fully recyclable insulated delivery box made from an outer cardboard and an insulated interior liner made from Sheep’s wool which is abundant, sustainable and biodegradable with unique natural properties. It is a great natural smart fibre perfect for use as a protective layer in packaging but more so for its ability to work as a natural insulator. It is also so easy to recycle, it can be used to re fill cushions, line your hanging baskets or just mix into your compost.

This is one of the biggest changes we have made as a business to try and improve the way we deliver our fish to our customers by using eco-friendly packaging and plastic-free alternatives.  This is a great step in the right direction, and we are proud to be leading the way in using a more environmentally friendly solution for delivering fresh fish across the country. As from 2020 we no longer buy any polystyrene boxes or use them to deliver any of our fish.

We have been able to hugely reduce the amount of packaging waste we produce at Hamiltons Fish over the last couple of years by making this change.

Food waste is a major issue

Food waste is a major issue in the world, and it does not seem to be improving. It is estimated that around 17% of all food produced worldwide is wasted.

At Hamiltons Fish we hate food waste, that is one of the reasons why we buy your fish to order as it reduces the chance of us having to dispose of any fish that we have left over, but we do recycle all the food waste that we produce by filleting and preparing your fish, such as fish bones etc.

Andigestion is the company we use to recycle our food waste; they turn it into electricity using anaerobic digestion and what is left is used as a fertiliser that puts vital nutrients back into the ground and means that none of this waste ends up in a landfill.

Single use plastic

Single-use plastic is a huge problem for the environment and there are so many benefits of switching to reusable bags or paper bags. We have reduced the amount of single use carrier bags by 50000 bags each year, and we felt passionately about making a change to bring this number down to zero, which we have now managed to do.

In order to reduce these numbers, we now use paper bags, and we no longer use any single use carrier bags, we also encourage our customers to either reuse their bags or use a container to hold their fish. When buying from us at one of our pop-up fishmonger stalls.

Farmed Salmon

Eating farmed Salmon can cause a huge debate so we looked carefully at the different companies that farm Salmon and one company came out on top.

We now source all our Salmon from Loch Duart who are based in the picturesque Scottish Highlands. Loch Duart are industry leaders in Sustainable low impact farming. They use fish such as the Ballan Wrasse as a cleaner fish which play a very important role to help keep the Salmon free from parasites such as Sea lice in a natural way.

We looked at many different Salmon producers from different countries from Scotland to Norway and even the Faroese Islands and we believe that the Salmon that is grown by Loch Duart in Scotland met and exceeded the criteria we set out.

Loch Duart do not use any antibiotics, hormones on any of their fish nor do they use antifoulants on any of their farms.

The feed that the Salmon are fed is also very important and at Loch Duart they use a specially formulated feed which has been developed exclusively for Loch Duart and replicates a Salmon's natural diet as closely as possible.

Their Salmon also has higher levels of Omega 3 than other Farmed Scottish Salmon. This is one of the reasons that Heart UK which is Britain's leading cholesterol charity has named Loch Duart Salmon as a “Heart UK Approved Product”. This is due to the high levels of Omega-3 EPA and DHA which contribute to the normal function of the heart.

Low stock density is another reason that sets Loch Duart apart from other Salmon farms. They use a lower-than-average stock density throughout the Salmon's life meaning they have more room the swim freely from hatchery to sea.

We understand that there are huge challenges facing food production across the globe and we feel that Loch Duart are providing the highest quality farmed Salmon that takes the health of the fish and the impact on the environment seriously. They are constantly innovating and finding new ways to continuously improve which is important to us.


We still have a long way to go and there are lots of changes we have planned that will improve our sustainability even more, but we believe we are heading in the right direction.